twitter chat
Top 4 enterprise tech trends to watch in 2019
If 2018 was the year of the data breach, the thinking among IT pros is that this will be the year companies take concrete steps to prevent future breaches. That was the sentiment among tech professionals who took part in a recent @IDGTechTalk Twitter chat about enterprise tech trends for 2019. In fact, a recent @IDGTechTalk poll found privacy and security to be the top enterprise tech issue for 2019 (45 percent), followed by artificial intelligence (30 percent), cloud computing (16 percent), and blockchain (9 percent). "I think cybersecurity is where it's going to be at in 2019," said tech writer Siobhan Climer during the Twitter chat. "2018 was the year of, 'Oh, God, data breach is everywhere!' 2019 will hopefully be the year of, 'Well, this is what we're going to do about it!' Brent Kirkpatrick, founder of Intrepid Net Computing and a computer security researcher, agreed, saying that in 2018 business people finally started to realize anyone can be hacked. "For 2019, let us work to fix it!" he said. It's at the board level that cybersecurity needs to be pushed to the top of the priority list, said Mike D. Kail, CTO of The Everest Project. "Action, not aspiration would be fantastic," he said. A representative from Adlib Software agreed: "Hopefully, we'll see more proactive strategies in 2019 vs. some of the reactive pitfalls of the past." How can security be improved? Advances in cloud computing and blockchain will help organizations better protect their data, Climer wrote in a recent article. "Though these aren't new technology trends -- blockchain and the cloud led conversations throughout 2018 -- how businesses utilize these tech tools for their operational security will likely transition dramatically," she wrote. Jessica Marie, director of product marketing at Vera Security, also said tech advances in cybersecurity will help. "I'm most excited about advancements in cybersecurity, particularly encryption technologies and securing data in the cloud/collaboration tools.
The Role of AI in Marketing (#SMTlive Recap)
One of the hottest trends and biggest disrupters in digital marketing today is artificial intelligence. AI technologies are quickly advancing; we're seeing AI change the way marketers asses, solve and implement solutions to improve how we engage and learn from consumers. For the latest #SMTlive Twitter chat, we discussed the current state of AI, what we can expect to see in the next few years, and the positive and negative impacts these emerging technologies have on the digital marketing world. We were lucky to have Chad Pollitt, a Social Media Today influencer and leader in the field, help us lead this discussion. For everyone's convenience, I went back and pulled key points from the chat in a short recap below.
- Information Technology > Communications > Social Media (0.59)
- Information Technology > Artificial Intelligence > Applied AI (0.51)